Detmold has launched "I am eco," a new range of packaging products made from bagasse sugarcane board material.
According to the company, bagasse sugarcane board is a new sustainable product made from 100% recycled content. The material is formed into board sheets for effective printing and the sheeting can be transported more efficiently, which saves energy and carbon emissions.
Based on a research they put forward, hospitality businesses are trending to environmental packaging and this is due to an increase in the demand form the end customers. The company noted that early this year, market research amongst customers and non-customers alike confirmed demand for a broader range of Eco products.
"Our research amongst a broad range of entities, including the QSR sector, indicated that 63% expected to increase their spend on environmental packaging in the next 18 months, so yes we see it as a rising trend in the QSR industry," Shane Fuller, Marketing Manager of the Detmold Group, told QSR Media.
Adding, "many QSR’s, particularly those re-freshing their brand and start-ups, are looking to differentiate themselves in the market. The 'I am eco' range offers the opportunity to do that through an environmental pathway. The range presents a new material called sugar cane board (bagasse board) that has strong environmental credentials such as being biodegradable, compostable, a low carbon footprint and stores very well. The point of difference with this material compared to the more common sugar cane pulp type material is that it provides an excellent print surface for branding and telling the QSR’s story, and freights and stores so much better,"
All 52 items in the 'I am eco' collection are made exclusively from plants, a renewable resource. These include sugarcane, corn and trees. He noted that "put simply, the 'I am eco' is made from nature. Items such as the Detpak's original ripple wrap cup are now available in the 'I am eco' range and we have introduced a suite of new products including smooth double wall hot cups, plates, bowls, lunch boxes and pails that are available in numerous sizes."
Aside from this new material, the range offer QSRs a number of products that can be used to demonstrate their commitment to the environment. QSRs can custom print to suit their marketing story and be good for the environment at the same time.
Fuller shared that Nando’s is the first QSR to have embraced this material and currently have several packaging items in the market. "With more exposure through the 'I am eco' range we believe other QSRs will be interested."
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