The Biggest Mistake QSRs Are Making in Home Delivery
With the advent of Netflix marathons, highly addictive videogames and superfast Internet, there is more reason than ever for Australians to stay at home – and QSRs have jumped on to this trend by making home delivery available in their chains.
But many brands are committing one major mistake in home delivery: Thinking that their only responsibility is to deliver food on time. Adbox Australia rep says home delivery should not only be completed on time, but food should arrive clean and hot (or cold, depending on the item), and kept presentable – basically, as if the food or drink is served straight from the kitchen.
QSRs may be tempted to take shortcuts when it comes to home delivery, getting the cheapest boxes to attach to their delivery scooters, especially since the industry has not yet been regulated to keep standards up like in the restaurants. “You don’t see a health inspector pulling up a scooter to check the carrier.”
Yet customers are demanding higher standards for home delivery, which led Adbox Australia to develop an array of scooter delivery boxes that help QSRs keep food hygienic, maintain the right temperature and ensure food items do not mix during transit.
While the overall food quality of home delivery is still highly dependent on QSR food handlers and delivery personnel, Adbox Australia explains that their jobs can be made much easier by installing the company’s boxes that have passed the thermal decay temperature standards set by Austest, a leading and independent product testing and certification company.
The startup also recognised that QSRs faced different food delivery requirements, which led them to offer customised delivery boxes to suit the product needs of each chain.
“We at Adbox Australia would like to make a difference and offer to the end user this service and make sure the food gets to them as hot as it would be if they ate it in the restaurant,” says Adbox Australia rep. “Also, having different dishes delivered in same box can alter each other’s smell, and flavour. By adjusting the compartments, we can keep a vegetarian dish separate from a chicken curry.”
More importantly, Adbox Australia delivery boxes were designed with food allergies in mind, a growing issue in Australia. It is important for QSRs to keep a dish separate from others to avoid any airborne allergen particles from sticking to home delivery and risking the safety of customers.
Adbox Australia rep expects more QSRs to start putting in more effort in their home delivery services, including switching to Adbox delivery boxes and adding other upgrades, as the industry looks to grow in the coming years.
“The food delivery industry will get bigger as the social trends continue to shape itself as it is now. People tend to work more at work or at home. Fear and social issues to be outside at night push people to stay at home at their own comfort. And the addictive TV shows and Internet lock people on to their couches. Therefore, we just need to work harder to give better service and offer our best.”