RESEARCH | Staff Reporter, Australia

McDonald's, KFC remain 'top dogs' amidst growth in int'l cuisine: survey

Roy Morgan's latest research says over 3 million Australians visit QSRs "10 or more times " in a four week period.

Amidst a growth in international cuisine preference, Aussies continue to love their fast food even more compared to previous years.

According to Roy Morgan's latest report, 58% of Australians (11.9 million) reported visiting a quick service restaurant (QSR) in an average four weeks, up from 57% (10.9 million) four years ago.

What's interesting in this statistic, according to the research company, is that such was driven by an increase in heavy repeat visitors. Over 3 million Australians or 15% now visiting QSRs "10 or more times" in an average four week period, up from 2.5 million (13%) four years ago.

McDonald's and KFC remain the two most popular quick service restaurants, having monthly visits of over 6.4 million (32%) and nearly 4.7 million (23%) respectively.

Domino's is the biggest gainer over the last four years, now visited or used for take away by over 2.8 million Australians (14%) in an average four weeks up from 1.8 million (9%) four years ago.

4.4 million or over a fifth of Australians now visit fish & chip shops in an average four weeks while just under a fifth, 3.9 million, get take away from Asian restaurants, which includes leading cuisines liked by Australians such as Chinese, Indian, Thai and Japanese.

Meanwhile, over 14.2 million Australians aged 14 and over like to eat Chinese cuisine, up from 13.5 million four years ago. This is followed by Italian, Thai, Indian, Mexican, Japanese, Greek, Middle Eastern, Lebanese and French cuisine. 

Credit for Graphs: Roy Morgan Research

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