Global Weekly News Wrap: McDonald’s China nabs US$3b bids; Burger King unveils Mac’n Cheetos; Chick-fil-A dominates American Customer Satisfaction Index

Here is a summary of the most interesting QSR news stories of the week from around the world.

Reuters reveals that McDonald's Corp has received more than half a dozen bids for its China and Hong Kong stores, including offers from Beijing Tourism Group, Sanpower and ChemChina, in an auction that could fetch up to $3 billion, people familiar with the matter said. READ MORE HERE.
Bloomberg reports that Burger King, the restaurant chain backed by 3G Capital and Warren Buffett, will begin selling deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading, part of a trend toward blending fast food with well-known snack brands. READ MORE HERE.
While the commercials may say "I'm loving it," the survey results say otherwise. McDonald's placed at the bottom of the annual American Customer Satisfaction Index report (ACSI) (registration required) for limited-service (fast-food and fast-casual) restaurants, according to Motley Fool. READ MORE HERE.
Bloomberg reveals that in the back kitchen of Mountain View's newest pizzeria, Marta works tirelessly, spreading marinara sauce on uncooked pies. She doesn’t complain, takes no breaks, and has never needed a sick day. She works for free. READ MORE HERE.
According to Motley Fool, after years when the leading trend in fast food involved increasing quality to compete with fast-casual restaurants, the industry has fallen back on old habits. Now it seems like all the major burger chains, McDonald's, US fast-food chain Wendy's, Restaurant Brands International's Burger King, and even Sonic have returned to discounting as a key marketing strategy. READ MORE HERE.
Fortune shares that KFC is about to begin an ad campaign with its first ever product-specific Colonel. The chain’s new “Extra Crispy Colonel” will be played by the extra crispy actor George Hamilton, KFC announced in a press release. READ MORE HERE.

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