, Australia

What's the idea behind Jamaica Blue's frequent specials?

General Manager Drew Eide also reveals new initiatives on their pipeline.

Jamaica Blue, known for their frequent specials, likes to “keep in fresh” for their customers, general manager Drew Eide told QSR Media.

The beverage chain has been focusing on research and development to introduce more innovative drinks.

Also, Eide has revealed new initiatives in their pipeline, such as their branded app and range of drinks from the ‘90s.

Check out the full interview below:

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