The campaign encourages customers to make The First Bite last.
Food delivery service foodora has announced the launch of its new campaign, The First Bite. The campaign is now live across all online channels, namely social, display and CRM, and outdoors through flyers and billboards.
To highlight the experience, the campaign features real people taking their first bite.
foodora’s co-founder and global CMO Julian Dames said, “We launched a global campaign with a consistent look and feel throughout all of our global markets and channels, highlighting one significant message: the universal experience of the first bite. Every interaction with food is a delight, but there is something about that very first bite that makes the experience all the greater, and we wanted to portray just that.”
The campaign was executed in-house, from conception to production, in collaboration with renowned photographer Robert Wunsch and Director of Photography Jonas Winter-Scholz.
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