, Australia

Motto Motto enters competitive burger scene with new range

The full range includes the Wagyu Cheese, featuring wagyu beef from SA.

Motto Motto has officially launched its quartet of Japanese-inspired burgers, part of a larger plan to enter new categories.

The full range includes the Wagyu Cheese, featuring wagyu beef from SA, cheese, lettuce, tomato, sake pickles, and mustard Japanese mayo; the Pork Katsu, which has a panko-crumbed pork fillet sourced from NSW, white cabbage, tonkatsu sauce and traditional Japanese mayo.

Customers can also avail of the Hot & Spicy Chicken Karaage, which has fried chicken lettuce, sake pickles and traditional Japanese mayo; and the Lobster & Prawn croquette burger, with white cabbage and yuzu Japanese mayo. The new burger line-up, which was revealed to QSR Media in July, will all feature the chain’s milk buns.

"Our chef-designed and Japanese inspired burgers include premium local ingredients backed by genuine food credentials - all for the same price of a standard at your local burger joint. We’re excited to be launching this new product category to support our restaurants and support our Franchisees,” Motto Motto chief operating officer Matt Fickling said in a media release.

To celebrate the occasion, Motto Motto is giving away 100 Wagyu Cheese burgers at each restaurant on International Cheeseburger Day (September 18), with 2-for-1 Wagyu Cheese deals available all day.

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