Baskin-Robbins unveils Belgian Waffle ice cream

The dessert chain launched its Belgian Waffle ice cream as the March Flavour of the Month. This new ice cream flavour was awarded Second Place for the Most Innovative Prototype Flavour in 2015 by the International Dairy Foods Association.

The new Flavour of The Month will feature a maple praline ice cream with real Belgian waffle pieces throughout, authentic praline pecans and a decadent crème caramel ribbon.

Guests can order this new Belgian Waffle ice cream flavour in a freshly baked waffle cone, a decadent vertical sundae, a thick shake or in a take-home pack.

“On a monthly basis we provide our loyal Club 31 members with a sneak preview of which Flavour is being released ahead of time, we offer exclusive offers and specials to our guests which creates enormous excitement and engagement. We often find our loyal guests lining up on the first of each month waiting to sample these new flavours," said David Jordan, General Manager.

"The Flavour of the Month offering enables us to deliver new product innovation consistently throughout the year, and it creates a great platform to drive engagement and new guest acquisition.”

The new Belgian Waffle Flavour of the Month will be available from the 1st of March for a limited time only.

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