, Australia

Mrs. Fields introduces the Hot Fudge Sundae

The brand launched a new dessert for chocolate-loving Aussies.

Made to order, the warm, fudgey brownie is topped with creamy vanilla ice-cream and hot molten chocolate.

"We have hot gooey chocolate in store that can be drizzled over your favourite cookie, so it was a natural progression to add it to a warmed brownie, and the ice-cream…well, it’s a match made in chocolate heaven," Debbie Benefield, Chief Marketing Cookie of Mrs. Fields told QSR Media.

"We’ve had really great feedback about the new Hot Brownie Sundae, so it will become a staple menu item. We’ve got a range of brownies from our classic double chocolate or a macadamia nut, through to our popular new salted caramel so any of the brownies can be turned into a Hot Fudge Brownie Sundae – just a matter of what your favourite brownie flavour is and adding the other delicious elements."

The Hot Fudge Sundae will be available at selected stores for $5.95 each. She also hinted that the chain has other ‘winter’ products in the pipeline which will be in-store early July.

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Chatime bets on coffee to attract older Millennials
Coffee was Australia's most consumed beverage in 2024, with six of 10 Aussies drinking it.
San San solves sandwich problem
The creative sandwich bar is as much about the experience as it is about the food.
How should QSRs rethink their loyalty programmes?
Euromonitor identified three key ideas to explore new ways to strengthen customer loyalty.