Mrs. Fields expands menu and unveils new look
All for the love of customers.
Recent new items include limited edition cookie flavours such as strawberry cheesecake, cranberry and white chocolate and red velvet, a rich brownie sundae, and a Toastie with Nutella, said a spokesperson from Mrs. Fields, and hinting there are more products and flavours to come throughout 2015.
"We actually think it is important to remain focused on our core which is delivering delicious home style products, perhaps with a modern twist. We have over 50 potential new products in development and whilst many may not make it to market the most successful are often the old favourites, with a twist that meets a current trend," said the spokesperson.
Meanwhile, accompanying the new items is a newly redesigned packaging, menus and image in its kiosks. This year, the brand is also planning to finalise the conversion of the remaining 12 Cookie Man stores earmarked to convert to Mrs. Fields as well as opening another 4 new Greenfield locations.
