Yum! Restaurants International to share its expertise on product development at the QSR Media Conference

Fritz Meyer, Chief Food Innovation and Technology Officer at Yum! will join the panel discussion on " Innovations in Product Development."

Responsible for all KFC SOPAC technical activities, Meyer has assisted the chain in its efforts to innovate its menu offerings.

Click here to register

The last year alone, KFC launched the Bacon & Egg roll and announced the expansion of its breakfast offerings, which includes hash browns, donut sticks, brekkie-themed Chicken Twisters and coffee.

Recently, it also announced the return of the Double Burger, featuring bacon strips, two slices of cheese and BBQ sauce, sandwiched between Kentucky fried chicken fillets.

In addition, Meyer and his team have spearheaded KFC's efforts on reducing the salt content of a number of its products, investing a significant amount of time and research into developing salt reduction initiatives.

We have more sessions in store, click here to read the full agenda

Also Read

Grill’d announces multiple initiative partnership with Harry Garside

McDonald's brings back Big Mac family burgers

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit