FoodCo boosts franchise resilience amidst QSR market challenges

The company is strengthening franchise profitability and consumer loyalty.

After a challenging but constructive year for the QSR industry, FoodCo is doubling down on franchisee success and consumer engagement. Speaking on the sidelines of the QSR Media Conference & Awards 2025, Richard Goodman, CEO of FoodCo, said the company is emerging stronger by focusing on operational resilience and customer loyalty.

“The overall summation of last year continues to be really tough and challenging, but in a good way,” Goodman said. “Those that are working hard to focus on the consumer, focus on franchisees… are going pretty well. Those that are staying dormant are falling behind.”

Goodman highlighted the company’s emphasis on sustainability and profitability within its franchise network. “We’ve worked really hard the last 12 months to ensure that we’ve been focusing on the end consumer, franchisee profitability and sustainability,” he said.

For the year ahead, FoodCo is betting on loyalty and trend agility. “We’ve recently relaunched our new loyalty program, and our focus here is ensuring that we’re getting some great value out of those investments,” Goodman noted. “The second big trend for us is ensuring that we focus on local trends.”

Looking to 2026, Goodman expressed optimism. “Interest rates are largely holding steady,” he said. “Our focus is making sure that we’re ready for the busiest couple of months of the year… we won’t be standing still. My view at the moment is if you stand still, you start going backwards.”