Domino’s launches new ‘Hot & Fresh’ campaign with ‘It’s Friday’

The chain became the founding client of the new creative agency in January.

Domino’s has released a campaign with recently-launched creative agency It’s Friday spotlighting the chain’s prowess to deliver “hot and fresh” pizza.

The 30-second ad shows a person being shown an NFT (non-fungible token) by another using a desktop computer, asking if the digital asset would be “worth millions next year.”

The person seated then replies not being certain as Domino’s “deliver[ing] hot and fresh pizzas thanks to their insulated heat bags kind of sure”, before a delivery driver enters the frame in slow motion and is shown delivering a pizza.
The campaign launched in Australia and New Zealand across TV, YouTube, digital and social.

Earlier this week, the pizza chain’s stores across Queensland, New South Wales and the Australian Capital Territory committed to donate a dollar from every pizza sold last March 9 to GIVIT’s Storms and Flooding Appeal, supporting persons impacted by intense storms and
heavy rainfall that caused flooding across both states.

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