,Australia

McDonald’s BTS menu arrives in Australia

The collaboration also resulted in an exclusive merchandise line.

McDonald’s Australia announced that the global fast food chain’s menu collaboration with K-pop group BTS has arrived across its stores.

The BTS Meal features 10 pieces of Chicken McNuggets, large fries, a large soft drink and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’s South Korea.

The collaboration also resulted in a merchandise line on the Weverse Shop app, inspired by the menu items from the BTS Meal, featuring hoodies, purple bathrobes, socks and sandals. 

“We know our customers and crew have been eagerly awaiting the arrival of our first celebrity signature order in Australia, and we’re thrilled that the collaboration is finally here,” McDonald’s senior brand manager Liz Whitbread said. “We couldn’t be more excited to start seeing our guests enjoying the BTS Meal and sporting their favourite pieces from the exclusive merch line.”

McDonald’s is also introducing a new commercial featuring the band’s new single “Butter”.

Australia is one of the first countries to get the BTS Meal, which is coming to nearly 50 markets including India, Mexico, Singapore, and Lithuania.

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The chain is also giving one couple the chance to win free catering.
The Mexican QSR recently embarked on a hiring spree across the country.
The promotion is available across the chain’s 41 stores.
This unit guarantees food quality without increasing operational expenses.
Controlling food costs, lessening waste, and forecasting demand accurately are crucial.
It partnered with Sydney illustrator Julie Luu to feature festive art across store signages and the brand’s 2022 Christmas Calendar.
One applicant will also have the chance to win a year’s worth of free pizza and a Nintendo Switch.
Its current store network is now worth $4 million a year.
Find out how the upgraded digital menu signages improved the brand's operational and cost efficiencies.
The fast food chain has 54 restaurants across SA and 449 nationally.