Marketing
Subway, Sushi Sushi wisen up on marketing amidst cost crunch
Consumer data must be turned into brand offerings that customers find worth it, marketing experts said.
Subway, Sushi Sushi wisen up on marketing amidst cost crunch
Consumer data must be turned into brand offerings that customers find worth it, marketing experts said.
Krispy Kreme offers free doughnuts to customers with friendship bracelets
The promo is held in conjunction with Taylor Swift's concert in Australia.
Subway reinvents ‘Eat Fresh’ slogan for new brand platform
This will be the brand’s ‘north star’ for 2024.
Mad Mex campaign lifts sales by 9%
The brand’s marketing campaign reached 2.9 million Australians.
Subway releases mini film for ‘Cookiemas’ campaign
The campaign was delivered by Subway ANZ’s integrated agency collective ‘Team Fresh’.
Data-driven loyalty program to return marketing investment
Leveraging customer data for personalised marketing is key to driving return on investment and enhancing customer loyalty.
Macca’s and Crocs announces first collaboration
The two will release limited edition footwear inspired by iconic McDonald’s characters.
Grill’d launches purple burger to support Melbourne rugby team
This is to celebrate the team entering the 2023 NRL final games season.
Mad Mex pledges 80,000 burritos if runners break records in fun run
The burritos will be given to all entrants in the marathon.
How Grill’d built Barbie’s real-life ‘dreamhouse’
The fast-food brand took inspiration from the film’s architectural aesthetic.
McDonald’s to launch ‘fry-thru’
The restaurant will serve hot crispy fries with some limited-edition sauces.
Grill’d builds Dreamhouse Diner for Barbie movie partnership
The Barbie-themed restaurant opened last week at Grill'd Galeries.
Baskin-Robbins to celebrate National Ice Cream Day
The brand will be serving discounted scoops for the day.
The viral factor: How QSRs are using TikTok to drive sales
It averages 10k to 100k views on its TikTok content.
Starbucks Australia drops new animal-themed drinkware
The collection is part of the Happy Giraffe drinkware merchandise.
Grill'd partners with VAFA for two more seasons
The fast-food chain previously partnered with VAFA in 2019.
Doughnut Time enters partnership with Ampol
The partnership will see the doughnut outlet go national.
