Marketing
Squishmallows land in Macca’s Happy Meals for the first time
Squishmallows land in Macca’s Happy Meals for the first time
Each Squishmallows comes with a QR code that unlocks an exclusive digital game.
Beefy’s pits QLD and NSW in new menu launch
The two states will go head-to-head in a pie-off.
Wendy’s announces promotion for redheaded Aussies
The brand aims to celebrate World Redhead Day this month.
KFC launches spicy twist on traditional high tea for Mother’s Day
Limited tickets will go on sale from 6 May and are available to adults over 18 years old.
Chatime launches first in-app game to drive engagement
Prizes include buy one get one free and free upsizes.
Taco Bell launches Encore Hours to capture late-night demand for concert crowds
The initiative was first launched in the UK.
Macca’s unveils new limited-edition Minecraft Movie Meal
It will be available from 2 April to 14 May whilst supplies last.
Starbucks and Peanuts to launch global collaboration
The collaboration will introduce Peanuts-inspired merchandise and beverages.
Macca’s rolls out first AFL Happy Meal Trade Day
The event will be on 22 March from 11 a.m. to 1 p.m.
KFC leverages blind box marketing scheme in new promo
Prizes include starring in a KFC commercial or getting a free trip.
QSRs wasting money on Meta and Google
One of the backdrops that littered my walk to school in Brisbane’s West was the sight of over-stuffed letterboxes. Even as a child, I could sense that...
Macca’s partners with AFL to launch first-ever AFL Happy Meal
Each meal will feature collectables, including AFL bag clips, skills cards, and stickers.
Gong cha rides ‘blind box’ craze with POP MART tie-up
The tea company is targeting Gen Alphas by creating social media buzz.
Grill’d makes TikTok account private in new marketing strategy
Accepted followers get access to exclusive deals.
McDonald’s launches value meal deal in Australia
The value deal starts at $6.95.
Schnitz launches $5,000 Lunar New Year promotion
The promo is for loyalty members only.
Schnitz unveils $14 deal
The deal aims to tackle rising cost-of-living pressures.
Commentary
The ‘three order’ rule that could transform your retention strategy