QSR brand leaders, industry experts set to shape industry future at 2025 conference

The event aims to bring together the industry's biggest players.

The QSR Media Conference & Awards 2025, powered by Red Bull, returns to the Hilton Sydney Hotel on 13 October, and the agenda reads like a masterclass for C-level executives navigating today’s quick-service restaurant landscape.

From the very first keynote, the day promises fire. Dave’s Hot Chicken, the viral brand backed by Drake and Usher, kicks things off with President & COO Jim Bitticks unpacking how the brand scaled from a parking lot in LA to a global juggernaut with 300 stores and counting.

Economic clarity follows hot on its heels, as Jarden’s Ben Gilbert breaks down how inflation, rates, and consumer sentiment are shaping margins and strategy in Australia’s QSR sector. 

The morning culminates in the Leaders Panel, bringing together Brett Houldin (El Jannah), Chris Green (Hungry Jack’s), Chris Garlick (Retail Zoo), and Simon Crowe (Grill’d) for a big-picture discussion on consumer shifts, tech adoption, and what it’ll take to future-proof operations into 2026.

Meanwhile, the second half of the day dives deep into consumer behaviour with Circana’s Roxanne Uy, explores the psychology of leadership with Oporto CEO Therese Frangie, and provides exclusive intel from Firehouse Subs via Retail Food Group CEO Matthew Marshall and Geotech’s Jeff Vassel.

But it’s not all strategy and sessions — the spotlight will also shine on the best in the business. The highly anticipated QSR Media Awards ceremony will recognise standout initiatives across the industry.

From new café formats (Jamaica Blue) to global loyalty trends (Euromonitor), the day wraps with a look forward — equipping brands with the insights and connections they need to stay ahead.

The biggest QSR brand leaders are coming here. Are you?

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