Wendy’s announces promotion for redheaded Aussies

The brand aims to celebrate World Redhead Day this month.

Wendy’s Australia announced a special promotion for redheads and gingers this 23 May, ahead of World Redhead Day on 26 May.

Redheaded customers can avail of a free Classic Single and a medium-sized drink. Visitors will be met with live party vibes, complete with a DJ, hair and makeup, and redheaded heroes on site.

Non-redheads can also get a free burger if they are willing to undergo a makeover to be temporary redheads. Wendy’s team will have wigs and hairsprays on hand for those who want to get in on the action.

Meanwhile, content creator Maddy MacRae has also partnered with Wendy's to host the special party on 23 May.

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