The Sphere Agency to reposition and launch new content platform for Chatime
The Sphere Agency was appointed by Chatime to reposition the teahouse brand in the Australian marketplace, and launch its new 'You've never had iced tea like this before' content platform.
Cha time Australia CEO Carlos Antonius said, “Sphere’s proven track record of helping grow food and beverage brands made them a standout choice. They are creating a brand platform for us that will educate all audiences to try a more exciting iced tea. Australians love iced tea, but have never fully embraced the bubble tea craze simply because many don’t realise that it’s just iced tea with a fun and fresh twist.”
The ‘You’ve never had iced tea like this before’ content platform will re-introduce audiences to Cha time’s range of iced teas across print, t-breweries, social media, activations, PR and a TVC airing nationally. The brand will also launch a revised, streamlined menu and new t-brewery designs to coincide with the campaign launch, designed to make the ordering process simpler for new customers.
Sphere Executive Creative Director and Founder Michael Abdel said: “We couldn’t be more excited to be helping reposition Cha time. It’s a challenge but we’re very excited by the possibilities of opening up the brand to a wider audience. We believe there’s no reason why catching up over a Cha time iced tea can’t become just as common as catching up over a coffee.”
Sphere is a creative, media and digital agency that builds brand and content platforms.
