Staff Reporter
,
Australia
They are focused on being more transparent.
According to a report from B&T, McDonald’s Australia will be continuing its ‘Open Doors’ campaign, which was launched last 25th of May, 2013.
The campaign is focused on providing customers transparency by giving them a chance to get a glimpse of what’s happening behind the kitchen doors of the restaurant.
Those who wanted to join the tour were asked to register and 200 McDonald’s restaurants allowed their customers to see how the brand’s products were prepared.
Read the full report here.
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