, Australia

Domino’s confirms CMO's exit

Former CMO Allan Collins to return.

Domino’s Chief Marketing Officer Adam Ballesty is leaving the pizza business.

The international pizza chain recently released a statement on the matter.

“In his tenure as Domino’s ANZ Chief Marketing Officer Adam Ballesty helped ensure the ongoing profitability of our franchisees, whose stores are at the heart of our business, as the world responded to the extraordinary challenges of Covid, and then inflation.

“Adam was instrumental in launching one of our most successful product campaigns, Burger Joint Pizzas; helped increase the Domino’s App share to record levels; and developed a number of value-driven offers for our customers (Hunger Savers and Value Max to name a few), to solidify the brand’s position as the number one pizza company in ANZ. 

“We thank him for his leadership and tireless pursuit of profitable sales growth in one of the most challenging operating environments in history.

“We respect his decision to step down from the CMO role due to family commitments, and the ongoing toll travelling between his home in Sydney and Domino’s HQ in Brisbane was taking, and wish him every success in the future.

“Whilst we are sad to see him go, we are fortunate to be in a position where we can appoint someone to the role who knows the Domino’s brand like no other: Allan Collins. 

“Allan served as Domino’s CMO from 2007 to 2021, during which time he supported Domino’s to achieve significant growth and success through a number of witty, creative and outside-the-box campaigns.

“We are excited to welcome him back to the brand after his ‘first effort’ at retirement and can’t wait to see what his Domino’s sequel brings.”

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