Weekly Global News Wrap: McDonald's brings back the McRib; Burger King Mexico's Mango Habanero King launched; Wendy's new RPG

Here is a summary of the most interesting QSR news stories of the week from around the world.

Burger King in Mexico launched a campaign poking fun at US tourists with a spicy burger dubbed “Only for Mexicans’. Burger King global CMO Fernando Machado told AdWeek that they hoped the Mango Habanero King will be seen as “self-deprecating and funny.” Read more here.

Amid the ongoing chicken sandwich craze in the US, McDonald’s is bringing back seasonal items for the holidays, including the McRib. According to the fast food giant, the item is set to return for a limited time in more than 10,000 U.S. restaurants. Read more here.

Wendy’s in the US is getting into gaming with its first tabletop role-playing game (RPG) called "Feast of Legends”, Marketing Dive reports. The RPG involves "a realm threatened by frozen beef" called "Beef's Keep," where "only true heroes will rise to defend freshness." Read more here.

Tim Hortons is now selling cans of their soups and chili at select stores across Canada. The Toronto Sun reports that the coffee chain has started selling the canned versions of their soups and chili at select locations of Sobey’s, Freshco, Shoppers Drug Mart, Save On Foods and Fed Coop. Read more here.

Shake Shack has promotes Tara Comonte to an expanded role of president and chief financial officer, the company said in an announcement. She has more than 20 years of strategy, finance, technology and operations experience in the public and private sector, spending much of her career at global media and advertising companies. Read more here.

Photo credit: Wendy's YouTube

Also Read

Weekly Global Wrap: Weight loss drug drags restaurant spend; Paris Baguette opens in the Philippines; Starbucks unveils 20% less plastic cups

Weekly Global Wrap: NYC restaurant employs virtual cashiers; Wow Boa launches metaverse loyalty activation; Wendy's offered free Frostys during eclipse

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit