Here is a summary of the most interesting QSR news stories of the week from around the world.
KFC has tapped RoboCop to be its new Colonel Sanders. As reported by The A.V. Club, the iconic half-man, half-robot is featured in a series of ads by the global chicken chain. Read more here.
Once again, Burger King trolled KFC, this time through a new ad campaign for its new flame-grilled chicken sandwich. As Fortune reported, the video features Burger King’s newly dubbed KFG (King of Flame Grilling), wearing a white suit similar to Colonel Sanders. Read more here.
A drive-thru in Denver is the U.S. is taking live customer breakfast orders using artificial intelligence (AI). In an announcement, Valyant AI's customer service platform at an Good Times Burgers & Frozen Custard outlet is said to require "a significantly smaller vocabulary of key words to take meal orders" which, they say, "already exceeds that of Google’s voice assistants." Read more here.
Wendy's has begun investing a planned US$25 million this year to strengthen the burger brand’s digital capabilities, company executives said. As reported by Nation's Restaurant News, about $15 million of the digital investments announced will go into a partnership with Accenture whilst another $10 million will be for digital scanners for the North American system. Read more here.
Papa John's is adding a Hot Honey Chicken and Waffles Pizza to the menu later this year. As reported by Business Insider, the pizza won a Twitter poll of what specialty pizza customers wanted to be able to order at Papa John's, with more than 70% of the vote. Read more here.
Taco Bell has announced the debut of its Steak Rattlesnake Fries. As reported by Thrillist, the new item features crispy, seasoned starch topped with steak, nacho cheese sauce, creamy jalapeno sauce, and pickled jalapeno slices. Read more here.
Photo credit: KFC YouTube
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