HUMAN RESOURCES | Staff Reporter, Australia

Filipe Barbosa, Chief Executive Officer of Gelatissimo

On guiding and leading, being "destinational" and breaking into international markets.

QSR Media: What makes you excited about your position?

Filipe Barbosa: I have the opportunity to lead a great team and guide the direction of the business through the next stage of growth.

QSR Media: What 3 goals are you focused on?


  • Develop our brand to become more destinational
  • Expand our footprint in Australia and develop a presence in WA and a greater presence in QLD
  • Develop the International market

QSR Media: What long-term changes are you planning on?

Barbosa: Developing the model to be more destinational and break into key international markets.

QSR Media: What are your key business philosophies?

Barbosa: Lead from the front. Don’t ask anyone to do something you would not do yourself. Treat others the way you would want to be treated.

QSR Media: What previous positions prepared you for this one and how?

Barbosa: I have been involved with Gelatissimo for 12 years now and have managed all parts of the business at one point in time. From stores, through retail operations and to manufacturing. This cross sectional experience has been instrumental in preparing me for this role. 

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