Theobroma to open new concept stores

The new locations in Perth, Melbourne, Brisbane and Sydney will feature an enhanced menu and updated décor.

Theobroma will be opening the first concept store at Brookfield Place in Perth CBD on 30 August 2012, followed by the new flagship store at Westfield Fountain Gate on 20 September 2012.

The Southbank Brisbane and Pitt Street Sydney dates meanwhile are yet to be confirmed.

Wayne Wright, Operations and Franchise manager, commented, “Our new concept stores bring a new upmarket feel to the brand whilst still having the core focus on Chocolate.”

He said the concept stores have a full kitchen and bar area, while selected stores are fully licensed with Theobroma’s signature chocolate themed cocktails.

According to Wright, more new stores will be announced soon following the uptake from franchisees.

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