Philippines’ Potato Corner bakes Australian entry

Stores will have exclusive specialty flavors as part of the brand’s localisation strategy.

Philippine fast food concept Potato Corner is set to make its Australian debut, starting with a store in Perth’s Westfield Carousel shopping centre in Cannington on September 18.

Two additional stores will also open within six months in the city, the brand said in an announcement sent to QSR Media.

Including Australia, Potato Corner - known for its freshly cooked shoestring fries coated in various flavours - already has a presence in 12 countries and has 1,400 stores globally.

The Australian market will have exclusive specialty flavors, chipmite and salt & vinegar, citing a brand localisation strategy. Chicken wings, “fully-loaded” fries and burgers are also in the launch plan.

"We are continuously expanding our global presence in key markets despite the COVID-19 pandemic.  We have opened 16 new stores in Thailand, Cambodia, Singapore, Indonesia and Canada and 17 more stores are in the pipeline for our 2021 expansion program,” Kathryna Manalo, general manager for the brand’s international markets group, said.

Other territories in the pipeline for market entry include New Zealand, Vietnam and China, she added.

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The chain is also giving one couple the chance to win free catering.
The Mexican QSR recently embarked on a hiring spree across the country.
The promotion is available across the chain’s 41 stores.
This unit guarantees food quality without increasing operational expenses.
Controlling food costs, lessening waste, and forecasting demand accurately are crucial.
It partnered with Sydney illustrator Julie Luu to feature festive art across store signages and the brand’s 2022 Christmas Calendar.
One applicant will also have the chance to win a year’s worth of free pizza and a Nintendo Switch.
Find out how the upgraded digital menu signages improved the brand's operational and cost efficiencies.
The fast food chain has 54 restaurants across SA and 449 nationally.