The Cheesecake Shop completes master franchise restructure

This follows the expiry of its Master Franchise Agreement in New Zealand.

The Cheesecake Shop said over the past four years the master franchise arrangements have progressively expired and been replaced by a field team of franchise support executives employed directly by The Cheesecake Shop.

But the 198 franchised bakeries throughout Australia and New Zealand now deal directly with the franchisor.

Managing Director Warwick Konopacki explained, “In the early years of rapid expansion and limited head office resources, the master franchise structure made sense. However now that we are a mature and experienced franchisor we can achieve improved standards, efficiency and better marketing through a direct relationship with our franchisees.”

The 16 New Zealand-based bakeries will now be managed by Auckland-based General Manager Colin Mellar, who was a senior executive with brands such as McDonalds, Hell Pizza, and Pizza Haven. He will be assisted by David Reid, an experienced former Cheesecake Shop franchisee.

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