Boxx Brands opens third dual Cinnabon-Jesters store
The group plans to open up to five more this year.
Australian franchise group Boxx Brands has announced the opening of its third dual-branded Cinnabon and Jesters Pies store in Canning Vale, in Western Australia.
The new dual-branded concept is part of Boxx Brands’ broader strategy to expand its multi-brand footprint, with plans to open four to five more locations this 2026, reflecting the company’s focus on sustainable growth and maximising customer reach.
The store has undergone a significant makeover, combining the addition of the Cinnabon bakery with a complete remodel of the existing Jesters fit-out.
Originally established in Seattle in 1985, Cinnabon has grown to nearly 2,000 stores across
over 50 countries. Meanwhile, Jesters Pies is a popular bakery chain, originating in Western Australia, known for its distinctive, fresh-made ‘jaffle’ pies using thin, flaky puff pastry and lean fillings, served hot with options like beef, chicken, vegetarian, and popular "Twists".
