Men over 40 are the most ready franchise investors—report

This is despite the 3% increase in women franchisees.

Men aged 40 and over are the most engaged and ready-to-invest prospective franchisees, according to TFM Digital’s quarterly New Future Franchisee report released in Melbourne, Australia on 21 October.

This is amongst high-value candidates—those with more than $100,000 in savings and an appetite to invest—even as the overall pipeline shrank by almost 6% and the share of women rose 3%

The research found that those high-income earners who are recently divorced represent a prime, but complex audience segment.

The challenge is motivating prospects to leave career security for the freedom and earning potential within franchise business ownership.

“The challenge being one of motivating prospects to leave career security for the freedom and earning potential within franchise business ownership,” Taylor Fielding, TFM CEO said.

The research was recently published at the National Franchise Convention.