Weekly Global News Wrap Up: Jack in the Box continues its innovation roll-out with new mobile game; Burger King gives Whopper sandwiches to people who have been fired
Here is a summary of the most interesting QSR news stories of the week from around the world.
According to Alberta Farmer Express, Canada is set to roll out its sustainable beef initiative across the country. The effort to make Canada a world leader in producing cattle raised to the highest environmental, animal health and welfare, and food-safety standards goes back more than three years when fast-food giant McDonald’s picked this country for its global sustainable beef pilot. After the pilot ended, the Canadian roundtable took on the job of refining the ‘indicators’ created for the fast-food giant’s program.
In a newly-launched promotion, Burger King is giving out free Whopper sandwiches to anyone who’s been fired. To avail, one must publicly confess to getting canned on LinkedIn with the following public message admitting you got fired, “I got fired. I want a free Whopper. #WhopperSeverance.”
Following the test of new autonomous robot delivery technology in San Francisco, Jack in the Box introduces its latest advertising campaign with the launch of Crave Crasher – a new mobile-optimized, browser-based game that challenges players to “crash their cravings” using the brand’s infamous Crave Van. Those who beat the game have the opportunity to sign up for Jack in the Box deals and coupons.
According to Daily Mail, In-N-Out filed a trademark infringement lawsuit against Smashburger for 'stealing' the concept of its 'Double Double' sandwich with Smashburger’s new menu item, 'Triple Double'.
According to Indianapolis Business Journal, Simon Property Group, the Indianapolis’ largest shopping mall operator, has filed a lawsuit against Starbucks Corp. over the coffee giant’s plan to close 78 Teavana stores in its malls across the country. Following the announcement of plans to shutter all Teavana stores in July, Simon is seeking temporary and permanent injunctions preventing Starbucks from closing the stores as the other 76 Teavana leases in his malls extend as far as January 2027.
