FOOD SERVICES | Staff Reporter, Australia

Red Rooster targets speed to win delivery war

It has overhauled its stores and menu and embraced home delivery and online ordering platforms.

According to, the company now has a fleet of more than 500 bright red delivery cars and is trialling e-bikes in Queensland, with around 300 to roll out in coming months. Last year, it launched a Track Your Driver GPS feature, similar to Domino’s.

“We’re on our way to being delivery experts [and we’re] very, very close to number two in Australia in sales. Domino’s is the clear number one, Pizza Hut is number two but we are knocking on the door, I would think in the next 12 months,” Green said.

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