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Red Rooster targets speed to win delivery war
It has overhauled its stores and menu and embraced home delivery and online ordering platforms.
According to news.com.au, the company now has a fleet of more than 500 bright red delivery cars and is trialling e-bikes in Queensland, with around 300 to roll out in coming months. Last year, it launched a Track Your Driver GPS feature, similar to Domino’s.
“We’re on our way to being delivery experts [and we’re] very, very close to number two in Australia in sales. Domino’s is the clear number one, Pizza Hut is number two but we are knocking on the door, I would think in the next 12 months,” Green said.
