
How Yum Brands connected with consumers through authenticity
According to a story on Mumbrella, Nikki Lawson, the head of marketing for YUM Brands, said that brands needed to be clear about what they were trying to say to the community.
According to a story on Mumbrella, Nikki Lawson, the head of marketing for YUM Brands, said that brands needed to be clear about what they were trying to say to the community.