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Chains urged to innovate as current market “looking for solutions”
Sandhurst’s boss shares his thoughts on the rate of innovation in the QSR industry during this time.
Sandhurst Fine Foods CEO Mimmo Lubrano makes a case for chains to not hesitate to innovate amidst the pandemic, citing less costs needed to do so and that the market itself is “looking for solutions.”
“Innovation, by definition, makes mistakes. I’m the guy that has launched ten products of which nine have failed,” he said. “But people only see the one that succeeded; you don’t see the nine that failed. So, we’ve got to start innovating.”
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