Chris Garlick joins leadership discussion on the future of QSR
The QSR Media Conference & Awards 2024 will be on 23 September.
With the QSR industry facing mounting challenges and evolving consumer preferences, the leaders of the biggest quick-service and fast-casual chains are coming together to discuss the path forward at the Leader’s Panel during the QSR Media Conference & Awards 2024.
Taking place on 23 September at the Hilton Sydney Hotel in Sydney, Australia, the QSR Media Conference & Awards 2024 is one of the most significant events for the quick-service restaurant industry in Australia.
This year’s main panel will feature Chris Garlick, CEO of Starbucks Australia, who will discuss the strategies that have shaped Starbucks' success in the Australian market and give his insights on the latest challenges faced by the industry.
In a market teeming with choices, Garlick will share his insights on strategic approaches QSR operators can use to stand out, retain customers, and thrive over the next five years.
In a market teeming with choices, Garlick shares his thoughts on what strategic approaches QSR operators can do to stand out, retain customers, and thrive in the next five years.
What are the key trends currently shaping the quick-service restaurant industry in Australia?
There is a clear shift to providing customers with value reflecting the cost-of-living challenges being experienced by many Australians. This sits alongside a longer-term trend we have all been seeing where the customer needs and wants increased convenience in terms of easy access and delivery of the products and services we offer.
Can you share your thoughts on the challenges and opportunities that the quick-service restaurant industry will face in the next five years?
The Australian consumer has a wide variety of choices, with many players competing in a relatively small market. This means we all need to be good at what we do, or we won’t survive.
What strategies can QSR operators use to enhance value and retain and attract new customers?
Be clear on what makes you stand out from others in areas that are important to the customer, and ensure you are consistent in delivery.
How important is innovation in maintaining competitiveness in the QSR industry, and what innovative approaches have you adopted in your business?
It is very important, both in terms of keeping up with trends and shifting customer needs, but also to manage returns in an environment where the cost of doing business is constantly increasing.
Hear more from Garlick. Join the QSR Media Conference & Awards now. For more information, please visit this link.
