emma data shows that consumers view Subway staff as the friendliest in the industry.
Ipsos’ Enhanced Media Metrics Australia (emma) study’s data on QSR brand perception shows that for the statement ‘has friendly staff’, Subway comes out on top with 37.8% of consumers agreeing with this statement, ahead of rivals McDonalds at 34.8%.
Brands also doing well on this metric include Boost Juice in 3rd and Hogs Breath Café in 4th, some way ahead of KFC, Healthy Habits, Hungry Jacks, Red Rooster, Sizzler and Dominos.
For the lowest ranked brand only 10% of consumers agreed with the statement ‘has friendly staff’, however we’re here to focus on best practice rather than to name and shame poor performers.
To gain access to the full QSR category and brand level data including responses to 16 brand statements get in touch with the emma team at Ipsos.
More information on emma available at emma.com.au.
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