Dinner is the most popular time for fast food

New emma data shows that traditional dinner time is the most popular for fast food too.

Ipsos’ Enhanced Media Metrics Australia (emma) study’s new data on time of day fast food consumption shows that over 40% of the fast food consuming public will do so between 5-8pm, this could typically be whilst out socialising, after work and with friends & family, with the 2nd most popular time between 11:30am and 2pm during the working day.

Looking at the generations, Gen Y and Gen Z over index vs. 14+ population at large on consumption in the afternoon and late evening reflecting different lifestyle patterns, a lower percentage in 9-5 roles and more socialising in the late evening.

Fast food consumers in New South Wales and Queensland are both over 20% more likely to consumer fast food between 5am – 9.30am, whilst Victorians are the night owls with a 35% increase in late night consumption compared to the Australian average.

More information on emma available at emma.com.au.

Also Read

Four ways restaurants can innovate and experiment to grow in 2025

5 Tech-Driven Ways to Power Down and Green Up Your QSR

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit