IN FOCUS

MARKETING/ADVERTISING | Staff Reporter, Australia
Published: 04 Jul 11
854 views


Baskin-Robbins\'s Ian Martin tells us about their new look and strategies for growth

Baskin-Robbins's Ian Martin tells us about their new look and strategies for growth

In this exclusive interview Ian Martin, the recently appointed GM of Baskin-Robbins Australia, outlines to QSR Media their 3 key strategies for growth, where the opportunities are in the market, and what role their US parent plays.

Please click here to watch the video.

Sign up for our weekly newsletter

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

Tags: Baskin-Robbins Australia, Ian Martin

TOP NEWS
Most Frequent day of the week for visit to fast food chain
Most Frequent day of the week for visit to fast food chain A general trend towards more Friday visits is taking place with 31% of chain consumers suggesting that this day is their most likely day.
Hungry Jack’s launches its iPhone app
Pizza Capers tops Canstar Blue survey
Why Retail Food Group is going digital and not looking back
KFC to use homegrown canola oil
Muffin Break tops Customer Satisfaction survey for second consecutive month
The Coffee Club and RSVP attempt to smash world record speed dating night
Tasti D-lite opens in Westfield Southland
Red Rock Noodle Bar teams up with Corey Parker
Want pizza? Now you can order via Facebook
OTHER MARKETING/ADVERTISING NEWS
Hungry Jack’s launches its iPhone app
Hungry Jack’s launches its iPhone app The integrated mobile rewards program is designed to drive loyalty through a unique ‘Shake & Win’ feature.
Red Rock Noodle Bar teams up with Corey Parker
Want pizza? Now you can order via Facebook
Baskin-Robbins ties up with Sony Pictures
Don't forget your briefs