Rolld launches refreshed look, new platform

“Love the Journey” aims to encourage customers to ‘explore Vietnam, one dish at a time’.

Rolld has launched a refreshed look and new brand platform titled “Love the Journey”.

Love the Journey aims to take consumers on a journey to experience Vietnam by featuring a main menu item each month at a reduced price. In October, Rolld stores nationwide will highlight the Bun (a Vietnamese noodle salad) for $10, with a promo to ‘Roll into a Meal’ for $5 to include a standard drink and side.

The Sphere Agency developed the platform, working closely with Rolld’s marketing manager, Katherine Ruiz, and brand guardian, Angela Hoang throughout the process.

Rolld’s founder and CEO Bao Hoang said, “We love being able to offer people a flavour-filled escape from their day by introducing the tastes and culture of Vietnam. This positioning reflects how we take them on that journey and our philosophy that every day is full of moments that can be special.”

New collateral is now in stores. Other elements in the new platform include Spotify ads and train internals across Sydney, Melbourne and Brisbane.

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