3 in 5 consumers said restaurants offer excellent online customer experience

86% said their favourite brands are consistent with this.

Three out of five consumers have said that restaurants offer ‘excellent’ online customer experience, a report by Marigold revealed.

According to the 2023 Consumer Trends Index, travel leads in terms of online customer experience excellence with 60%, followed by groceries, fashion and household appliances at 59%, entertainment at 58% and restaurants at 57%. 

86% of consumers have a favourite brand that provides a consistent customer experience, no matter what channel. 

Consumers also revealed that they love brands who are ethical with their data, with 82% citing that their favourite brand uses their data responsibly. 

The restaurant industry has a year-on-year uplift in trust of 5%. Travel and hospitality lead at 11%.