Guzman y Gomez jolts breakfast play with $3 deal

The chain has been seeing growth across the daypart.

Guzman y Gomez announced the expansion of its breakfast menu with the launch of their latest value deal.

For $3, customers can add a medium coffee and a hashbrown to any item available on the chain’s Café Hola Breakfast menu.

GYG founder and global CEO Steven Marks previously told QSR Media that the chain is seeing growth across its breakfast daypart as it continues its path to about 600 restaurants domestically.

Breakfast will also play a key role in their value proposition across the U.S., as it looks to compete with Taco Bell and Chipotle.

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