How Uber Eats is unlocking Australia's QSR market
The app can provide QSRs a much-needed boost when they need it most.
Delivery apps are nothing new. But in Australia, they have been gaining serious traction as the country's love affair with convenience and fast food shows no signs of slowing down. Enter Uber Eats.
Since hitting Australian shores in 2016, the app has been steadily growing in popularity. And it's not hard to see why. With a library of over 30,000 restaurants available at the touch of a button, Uber Eats offers users the ultimate in convenience.
On top of this, Uber Eats also provided an important lifeline for many restaurants during the COVID-19 pandemic. With dine-in options off the table, delivery and takeout became the only way to stay in business. And Uber Eats has been there to help, giving restaurants a much-needed boost when they need it most.
3 benefits of Uber Eats for Australian QSRs
For Uber Eats' partner restaurants, these are the top three benefits that Uber Eats is delivering:
1. More customers: Uber Eats is available in 10 major Australian cities, which means that there is a huge potential customer base for restaurants to tap into. Whether they're using it for rides or meals, Uber's massive user base is avaluable source of business for restaurants. In fact, Uber Eats has 60% of the food delivery app market share in Australia. This means that there's a good chance that if someone is looking for food delivery, they're going to be using Uber Eats.
2. Customer experience and loyalty: Uber Eats has a strong focus on delivering a world-class customer experience. Leveraging its experience in the customer journey, Uber Eats has built-in three key features into the app: Instagram integration, customer reviews, and Top Eats. With these features, Uber Eats is able to give customers a more personalised experience and restaurants a way to stand out from the crowd.
Instagram, for example, allows restaurants to show off their food in a more visual way, which can help them attract new customers. Customer reviews provide valuable feedback that can help restaurants improve their offerings, and Top Eats is a way for Uber Eats to recognise and promote the best of the best. All of these features come together to create a strong loyalty loop that keeps customers coming back.
3. Value beyond the marketplace: Uber Eats provides restaurants with valuable insights into their business. Through the app, restaurants can track their performance, from consumer-facing metrics such as order volume and ETA to back-of-house simplifications such as driver tracking. This data can be used to improve operations and make smarter decisions about menu choices and pricing.
Uber Eats also offers a delivery-as-a-service option for restaurants that want to deliver their own orders. This gives restaurants the flexibility to use Uber Eats as a delivery platform without giving up control of their brand or customer experience.
Uber Eats is a powerful tool that can help QSRs reach new customers, improve their operations, and deliver a world-class customer experience. For Australian QSRs, Uber Eats is a valuable partner that can help them succeed in the competitive food delivery market. From marketing and customer insights to delivery logistics, Uber Eats is helping QSRs grow their business and better serve their customers, all at the push of a button.