
Gelato Messina comes out with new special edition Coco Pops flavour
Kellogg’s Coco Pops and Gelato Messina are partnering up to release a limited edition flavour ‘JUST LIKE A MILKSHAKE’.
For one week only from Wednesday, 16 March, the Coco Pops gelato by Messina is a combination of chocolate milkshake gelato – chocolate cereal milk gelato with crunchy Coco Pop clusters.
Gelato Messina’s Declan Lee said when Kellogg’s approached the team they were excited by the challenge.
“We all have such a deeply nostalgic love of Coco Pops, and of course all the slogans! Playing around with the base flavour of Coco Pops cereal milk gelato and adding the clusters has resulted in something very tasty. We’re happy with the result, but as always, the ultimate test is always once it’s in store,” Lee said.
The limited edition flavour will be in Gelato Messina’s 12 stores across Sydney, Melbourne, Coolangatta, and even Las Vegas, USA.
Kellogg’s Coco Pops brand manager Neil Wilson said working with Messina on this special edition is what Coco Pops is all about – a treat for the kid in all of us.
“We’ve seen many creative uses for Coco Pops from chocolate crackles to milkshakes and muffins, but we’re really excited to partner with Messina to announce a limited run of ‘JUST LIKE A MILKSHAKE’, which should make the recent warm weather even more enjoyable,” Wilson said.