MENU INNOVATIONS | Staff Reporter, Australia

Burger Love unveils new vegan menu

The Melbourne-based burger chain assures that vegans will never feel out of place again.

Burger Love has introduced a new set of vegan-friendly meals, starting from its “Vurgers” along with its meat-free fries, buffalo wings and shakes.

“#burgerlove’s business model is built around customer experience, engagement, social media and staying current. This evolution of the business gives us the opportunity to be all inclusive, to offer something for everyone, to practice what we preach - #loveislove,” says Steve Agi, Burger Love’s co-founder.

Burger Love says that they ensured their vegan menu is unlike any other as they have consulted vegan guides from Melbourne and Sydney.

“Millennials spend around $100 a week on takeout and digital technologies such as apps. Have made it easier for them to discover, choose, order and pay for food. With such a broad vegan offering now we welcome one and all to try, enjoy and share their experience,” Agi added.

Burger Love now available in some Melbourne-based pubs
Meanwhile, they also announced that some pubs in Melbourne have now welcomed Burger Love into their menus.

The burger chain hopes that this will help with the struggling operational costs and increasing competition in the fast casual dining segment by attracting younger audiences.

The first one to welcome this change is the Central Club Hotel.

“We welcomed #burgerlove into our venue and have not looked back,” says Vinny McGrath, Central Club Hotel’s owner. 

“People love it, what better way to connect to a young passionate and hungry audience than to offer them a brand they already know and love side by side with some amazing brews and awesome vibes,” he added.


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