Jamaica Blue ends The Circle sponsorship
Foodco said it does not endorse nor condone the offensive remarks broadcast on The Circle last week.
On 5 March 2012 Jamaica Blue issued this statement:
After much deliberation, the Foodco Group – owner of the Jamaica Blue franchise brand – has opted to cease its sponsorship of The Circle, effective today.
As Foodco has previously stated, we do not – in any way – endorse nor condone the offensive remarks broadcast on The Circle last week regarding SAS Corporal Roberts-Smith. As an Australian-owned and operated organisation, the Foodco Group has the utmost respect and admiration for those who have served, and who continue to serve, in Australia’s Defence Force.
In the same regard, we acknowledge the apologies of Yumi Stynes and of the Ten Network and we understand that mistakes can be easily made, especially the immediacy of live television.
We’re grateful to our many customers who have contacted us via Facebook and other channels to express their strong feelings concerning Jamaica Blue’s association with The Circle.
Foodco’s decision to end our partnership with The Circle was ultimately based on a range of factors – including the strong feedback of our Jamaica Blue customers.
We wish all who are affected by last week’s unfortunate comments the very best in moving forward.
