Ali Baba launches rebranding
The kebab company at the same time opened its newest store at Westpoint Blacktown.
Creating an ultra-modern aesthetic while retaining its brand heritage, Ali Baba is introducing a new logo and slogan, a contemporary interior design, stylish staff uniforms as well as advanced POS technology. It is also in the process of redeveloping the company website, due to be launched early December.
Each new store will also feature a transparent bread oven allowing customers to watch their kebab bread being baked to order in less than 90 seconds. The state-of-the-art equipment has been designed exclusively by Ali Baba.
General Manager of Operations and Marketing at Ali Baba, Dominic Cain, said, “It is essential for any brand to continue evolving; our biggest challenge is to retain our leading position and increase market share, while at the same time remaining true to the core brand and values developed over our 33 years in business.”
Meanwhile Ali Baba Blacktown is also the first store to feature many new menu options like the spicy Beef Mexicana kebab and the tangy Gypsy Lamb kebab with Tahini yoghurt, as well as a selection of new sauces and salads.
Westpoint Blacktown is Ali Baba’s 44th store and is the first to showcase the brand’s new vision which will be rolled out nationwide over the next couple of years.
