Hear from Baskin-Robbins GM David Jordan on how to pull off a successful brand transformation at the QSR Media Detpak Conference

Find out how David Jordan, Baskin-Robbins Australia General Manager, successfully transformed the Baskin Robbins brand in Australia.

David Jordan will discuss the following points:

Stakeholder alignment – Why it is critical
Strategy creation and execution – How to take all stakeholders along for the journey
Today’s consumer and its ever changing wants and needs
Brand evolution / trend setters / revolution – What is your brand’s core?
Bottom up vs top down leadership style.
Culture - Its impact on short and long term transformational change
The why
The importance of a communication strategy
Empathy, authenticity & accountability – Three difficult words to execute consistently.

Click here to register for the number one QSR and fast casual event in Australia.

Click here to find out more about the QSR Media Detpak Conference 2016.

Also Read

McDonald’s announces world’s first collaboration with Cadbury

KFC unveils its new summer fashion collection for new burger launch.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit