Australia
Experts to discuss brand activation strategies at QSR Media Conference & Awards 2024
Experts to discuss brand activation strategies at QSR Media Conference & Awards 2024
The speakers will share their their opinions on current trends.
Social Media Wrap: Sushi Hub and Sugoi Co collaborates; Crust releases pizzas with Rack 'em Bones; The Cheesecake Shop's new limited-edition cake
Find out what QSRs have been up to on social media this week
Domino’s Pizza taps Kerri Hayman as new ANZ CEO
The appointment came a year after she took on the role of COO within the company.
Families pull back from foodservice spend as economic pressures bite
Foodservice spending may have increased but only because of high prices.
Six weeks left before the QSR Media Conference & Awards 2024
Local and international brands are joining the most awaited fast-food industry conference.
Major trends impacting quick-service restaurants
Value and convenience are constantly top of mind for consumers.
How Guzman y Gomez can thrive post-IPO
The end of June featured the much-hyped debut of Guzman y Gomez on the ASX. I wanted to look at how the Mexican fast-food franchise can thrive in the coming months and years, with ambitious expansion targets having already been set.
McDonald’s brings Collector’s Edition Glasses to Australia
The glasses feature iconic character collaborations of McDonald’s.
What’s driving growth and innovation in Australia’s QSR industry?
Emma Pitfield, consulting partner at KPMG shares her thoughts on the evolving landscape.
Social Media Wrap: GYG's opens in Mackay; Taco Bell's $10 deal; Domino's partners with Red Bull for new bundle
Find out what QSRs have been up to on social media this week
Carlos Antonius plots Chatime’s next moves
Chatime’s CEO outlines the key growth areas he has identified.
Quality Control: The Blueprint for Brand Consistency
The 2016 film, The Founder depicted the story of the McDonald's franchise, when struggling Prince Castle salesman Ray Kroc, who is played by Michael Keaton, travels to San Bernardino in California to meet Dick and Mac McDonald at their eponymous restaurant.
In one memorable scene, Kroc discovers that a McDonald's franchisee has taken it upon himself to add fried chicken to the menu, clashing with the standardised offerings he sought to enforce. This moment highlights the challenges of maintaining uniformity across a restaurant network, something critical for the success of any restaurant brand—the brand promise must be the same in every outlet.
As many know, in the story of McDonald’s, Kroc’s vision extended beyond merely selling burgers and fries—he aspired to deliver the same high-quality experience at every McDonald’s location across the United States. This uniformity is essential for restaurant chain dominance and is the foundation for success—franchise or not.
It’s critical to set customer expectations through your brand promise and to ensure they are met throughout the restaurant chain. These principles can be embedded into your operations in various ways.
Clear expectations that are consistently communicated ensure franchisees and restaurant managers have a thorough understanding of their responsibilities and the standards they must uphold. This can be achieved through regular communication, such as town hall meetings, newsletters, and updates to the franchise operations manual.
A ‘playbook’ is a document that outlines an organisation’s strategies, processes, and practices. It serves as a dynamic roadmap for business operations, ensuring consistency and efficiency while aligning with the brand’s goals and values. The playbook encompasses vision statements, core values, roles, responsibilities, and – most crucially – operational processes. It provides a detailed guide to daily operations and routine activities critical to the business.
Gami Chicken unveils Red Devil Burger
The price starts at $12.
KFC debuts new dessert
The Kentucky Fried Cookie Dough starts at $2.95
Donut King launches new hot glazed donut
The donut starts at $2.60 each.
Tackling Food Waste as a Sector: Five Ways Technology Can Help
In this final article of the three-part series ‘Tackling Food Waste as a Sector’, we turn our attention to technology. The previous articles explored sustainability and cost-saving measures. Here we cover how technology can support key solutions to reduce food waste, helping QSRs operate more efficiently and sustainably.
McDonald’s announces 4 Quarter Pounder variants in winter menu update
It will be available starting 7 August.