Australia

Find out if discounts can really raise growth, profit

Find out in part 3 with QSR Media’s interview with four industry and marketing experts on discounting.

RFG amazingly boosts digital platforms with new Command Centre

It will connect with customers seven days a week.

Fasta Pasta revs up look with modern twist

It's confident of higher customer count.

Get a sneak-peek of Macca's kitchen in new 'Open Doors' promo

Check out what QSR’s have been up to on social media.

A quick guide to finding the best talent in the market

It’s a common challenge; how does business attract ‘best in market’ talent during a period of growth or in addressing natural attrition? It’s no secret that the current market is producing a shortage of top tier talent and this is the cause of great frustration for businesses looking to deliver an exceptional level of customer service and execute an efficient and highly effective operation.

How bagging awards can boost your company

Preparing award submissions is time consuming and takes a good deal of thought and patience, so you might ask if it is worth the effort or just an exercise in blatant self promotion. I have been involved in business and industry Awards for many years; organising, conducting, promoting, judging them and preparing winning submissions for a number of Franchise networks. I categorically believe that entering awards is an extremely useful and productive activity that all Franchisors should integrate into their marketing strategy, for a range of reasons. Major benefits include: Lifting public profile and attracting franchisees Winning awards assists in increasing the company’s reputation, credibility and building the brand. If your industry thinks the franchise system is a winner, it encourages others to look at it favourably. Award winning is a truly newsworthy way of promoting the Franchise brand to the media. Winning an award gives the media a reason to look at the franchise and examine what has made it stand out from the rest. Awards are an ideal way to recognise and promote the diligent efforts of the system’s franchisees, key personnel, products and services. It is an essential franchise recruitment tool, as potential franchisees are more likely to want to join and invest in a Franchise brand that is “going places”. Increasing confidence in those already in the company Being an award winning company helps develop a strong team spirit and company ethos. Employees and Franchisees share in the Franchise system’s accolades and feel proud to know that they are a part of a network that is highly thought of in its field, which promotes a level of confidence in the network’s abilities. Assisting in analysing the company’s strengths and weaknesses When you work in the business every day, you can be blinded to how it may appear to others. The process of preparing an award submission forces you to look at all aspects of the franchise system thorough another’s eyes. There is a lot to be learned from this exercise, as it can help bench mark your company’s efforts to those in your industry. The process of entering awards Investigate appropriate and relevant award opportunities on a local, state, national and international basis. These Awards should include categories that suit your franchise system’s marketing efforts such as; marketing and expansion activities, community service and support, innovation, environmental contribution, customer service, product and service qualities, local small business broadcast or print accolades.

Go Sushi starts 10 millionth customer countdown

$10,000 will be given away to the winner.

Retail trade growth falls marginally

It is expected to ease more in the coming months.

Could meal discounting destroy value and quality?

Find out in part 2 with QSR Media’s interview with four industry and marketing experts on discounting.

Burger King’s EPS grows 49%

Despite a challenging environment.

Wendy’s blends up 3 new flavours

Available only for a limited time.