Weekly Global News Wrap: Burger King trolls McDonald's for losing trademark; how Domino's Points for Pies programme works; Pizza Hut's 'overdelivery' campaign

Here is a summary of the most interesting QSR news stories of the week from around the world.

McDonald's reported their full year 2018 results with global comparable sales increased by 4.5%, said to reflect positive growth across all segments. However, consolidated revenues took an 8% decline due to the company's strategic refranchising initiative. Read more here.

Burger King Sweden trolled McDonald's recent loss of its Big Mac trademark in the European Union. The Guardian reported that the burger chain changed their some of their items' names to ‘Anything But A Big Mac' and ‘Big Mac-ish But Flame-Grilled of Course’. Read more here.

Domino's USA has launched a new app feature that will allow consumers to earn reward points even if the pizza was bought from its competitors. CNN reported that the pizza chain will give a free pizza when a customer has reached a total of 60 points. Read more here.

Pizza Hut USA launched the Overdelivery campaign, where they will give a free year-supply if pizza to the parents who delivered their first born during the Superbowl. Read more here.

Dunkin' USA has announced they launched a new advertising campaign. The ‘Pasta’ campaign aims to explain how hockey and the donut chain overlap. Read more here.

SONIC has partnered with the cookie brand Oreo and bakery chain Cinnabon to create new menu items. The Oreo A La Mode and Cinnabon Cinnasnacks are both served with ice cream and is only available for a limited-time. Read more here.

Wendy’s USA gave away free Baconator burgers as well as a free delivery through DoorDash with a US$10 purchase. Read more here.

Photo credit: Screengrab from Burger King Sweden Youtube

Also Read

Weekly Global Wrap: NYC restaurant employs virtual cashiers; Wow Boa launches metaverse loyalty activation; Wendy's offered free Frostys during eclipse

Weekly Global Wrap: McDonald's take back Israel franchise; US fast-food restaurants sets dine-in time limit; Subways new wraps

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit