Jim Holthouser, CEO of GoTo Foods (formerly known as Focus Brands). /Press photo.
Focus Brands announces name change
The company will now be called GoTo Foods.
Focus Brands has officially changed its name to GoTo Foods, a move that embraces its brands' reputation as the go-to choice in the restaurant industry.
The rebranding announcement was made during the company’s biennial brand franchisee conference by Chief Executive Officer Jim Holthouser.
“To unlock future opportunities with brand franchisees, and ultimately consumers, it has become more important than ever to have a name that conveys and powers the strength, affection, and craveability of the seven iconic brands in our portfolio today,” said Holthouser. “GoTo Foods represents a no-limits vision that is firmly rooted in reality as we embrace the power of our platform company and look to a future with endless possibilities," Holthouser said.
The announcement comes on the heels of a record development year for GoTo Foods, with more than 1,150 signed franchise agreements and 398 store openings globally, alongside the addition of 4.6 million new loyalty members worldwide across its portfolio of brands.
GoTo Foods owns Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s.
